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ADVERTISING
MANAGEMENT
A) Define
Advertising Copy? Please explain various ways of writing print advertising copy
with examples?
B) Design
an AD campaign for a construction engineering company? (Manufacturers of
construction product)?
C) Write
short notes on:
1: Characteristics
of the ideal print advertisement
2: AIDA
Model
3:
Medial planning tools
4: ATL
/ BTL
5: Ad
agency organization structure
D) Illustrate
positioning statement for:
1:
Maruti
2:
Nirma washing powder
3:
BOSCH
4:
Harward business school
5:
Apples
ADVERTISING MANAGEMENT
VENKY’S OF VENKATESHWARA HATCHERIES
Questions (A)
(a) Comment on the advertising strategy adopted previously and
currently.
(b) Comment on branding of food products, and their promotion.
(c) Can you think of a different creative strategy for a product like
chicken?
Lip-sticks with permitted colours can also
damage the lips since the stainers are tetra-bromo-fluorosine. When rubbed
against the palm, darkness of the stain will indicate the quantity of stainer
present. Darkening of lip colour also depends upon the bio-chemistry of
individual’s lips.
Questions (B)
(a) The complete product knowledge is given in the above write-up.
What do you think should be the copy
platform for these products? Indicate the theme,
the appeal and the buying motives.
(b) Indicate a suitable media mix for advertising these products. Give
your reasoning.
Case No : 2
ALEMBIC CHEMICAL WORKS LTD. DIRECT MAILINGS
OF ALCEPHIN: THE LEGEND AMONG ANTIBIOTICS
Questions
(a) Which other businesses/products can be suitable
candidates for direct marketing? What promotional techniques can be employed?
(b) Please do some research of your own on direct
mailings of pharmaceutical companies. What are your reactions?
(c) Put on your thinking cap. Identify a there
for a campaign of one general tonic.
CASE : 3 : IS SUPER BOWL ADVERTISING SUPER
EFFECTIVE ?
Questions:
1. What kind of
research design would you recommend for determining the effectiveness of M
& M/Mars advertising during the Super Bowl?
2. If the
research design involves a survey of households, which survey method would you recommend
and why?
3. What kind of
measures and scales will you employ in your survey?
4. Can the
observation method be used to determine the effectiveness of M & M/Mars
advertising during the Super Bowl? If so, which observation method would you
recommend and why?
5. Which
syndicated services discussed in the book can provide useful information ?
CASE NO : 4 : NIKE SPRINTS AHEAD OF THE
COMPETITION,YET HAS A LONG WAY TO RUN
Questions:
1. Should Nike
switch from a focus on celebrities to a focus on its products in its
advertising? Discuss the role of marketing research in helping Nike management
make this decision. What kind of research should be undertaken /
2. How would you
describe the buying behavior of consumers with respect to athletic footwear?
3. What is the
management decision problem facing Nike as it attempts to retain its leadership
position?
4. Define the
marketing research problem facing Nike, given the management decision problem you
have identified.
5. Develop two
suitable research questions and formulate two hypotheses for each.
6. How can the
Internet be used to help Nike in conducting marketing research, and in
marketing its products?
Architectural
Management
Attempt all questions:
1. By collecting
the information from the relevant and authenticated sources, make a report
on the
following:
a) Sustainable
development
b) Conservation
c) Schemes for
slum area improvement
d) Traffic
control systems in India in comparison with foreign country.
e) Road transport
and Rail transport schemes for city transport and compare them.
f) Parking
problems
2. You are
entrusted with evaluating a building as a “Complete System”. How would you
do this
effectively. You may hold interviews of builders/owners of shops and office
premises and
other customers regarding achievements and problems.
3. Carry out a
critical study of the Architectural pattern of
a) 19th Century
b) 20th Century
c) Early 21st
Century
Based on your
study, project your opinions and suggestions for further development.
4. You will agree
that all about urban planning and landscape is equally true for rural
design and
landscape. However, the scale is different, cost of the land is less, size of
the plot is
bigger and with the closeness of nature, achievement is comparatively easy.
What is important
is the approach.
Keeping in mind
that every village to be developed into a mini town with aesthetic
landscape, what
would be your approach in order to achieve the desired level as stated
above.
5. Case Study of
a House
Issues to be Addressed :
1. Study all
details shown in the plan, the axonometric view and orientation, and comment on
the total planning.
2. Find out the
total plinth area by preparing working drawings.
3. State various measures
proposed to achieve economy in cost.
4. Give a thought
to solar system for heating water, landscaping treatments, and plan’s
Usefulness for
farm house.
ARCHITECTURE
MANAGEMENT
Case Study No:1
The labeling
& Making of goods has a long history & the use of marks to indicate,
the source of a particular item can be traced book many countries before
Christ. In 1888 however an English novelist wrote” Poison that is bought at a
drug store usually has a label on the bottle.
Q 1) Define the
term Labels?
Q 2) Explain the
types of Labels?
Q 3) Explain the
term ‘Cold Glue’?
Q 4) Explain in
detail the four factors that determine the efficiency of applying labels to
containers?
Case study No:2
One of the
earliest packaging materials & one that is still very useful, is wood in
its various forms. Although it is used less frequently as other more
sophisticated materials are substituted, it still has an important place
industrial packaging for heavy or fragile items that require rigidity &
strength.
Q 1) Explain the
characteristics of wood?
Q 2) Define the
advantage & disadvantage of the same?
Q 3) Define the
term ‘ Nailed Boxes’ ?
Q 4) Define the
term ‘ CRATES’?
Case Study No 3
Our economy is a
complex structure with many facets & the importance of packaging with in
this system is becoming increasingly insignificant The growth of packaging has
outrun the technology needed for orderly progress & development.
.
Packaging has
roots in nearly all the different departments of an organization.
Q1) Define the
importance of the packaging?
Q 2) Explain the
scope of the packaging?
Q 3) Explain the
term ‘Contract Packagers’?
Q 4) Explain the
role of the suppliers in developing & producing packaging components?
Case Study No:4
The Smallest part
of a package & often the most critical, is usually the closure the security
of the whole assembly & the integrity of the contents are dependent upon
the Cap or tie or whatever is used to complete the package not only must the
closure remain intact throughout all the hazards of assembly, storage, handling
& shipping, but it must
Q 2) Explain the
term ‘ Screw Caps’?
Q 3) Explain the
term Child-Resistant Caps?
Q 4) Explain the
term Cap Liners?
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