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INTERNATIONAL BUSINESS
CASE 1 (20 Marks)
Kodak started selling photographic equipment on
Japan 1889 and by the 1930s it had a dominant position inthe Japanese market.
But after World War II, U.S occupation forces persuaded most U.S companies
including Kodak to leave Japan to give the war torn local industry a chance to
recover. Kodak was effectively priced out of the market by tariff barriers;
over the next 35 years Fuji gained 70% share of the market while Kodak saw its
share slip to miserable 5%. During this period Kodak limited much of its
activities in Japan.
(a) What was the critical catalyst that led
Kodak to start taking the Japanese market seriously?
(b) From the evidence given in the case do you
think Kodak’s charges of unfair trading practices against Fuji
are valid? Support your answer.
CASE 2 (20 Marks)
Questions :
1 Which company is truly Multinational ? Why?
2 List three differences between Company , Multi
National company and Trans Multi National Company ?
CASE - 3 (20 Marks)
Strategic R & D by TNCs in Developing
Countries
Questions:
(a) Explain why MNCs have located R & D
centres in developing countries?
(b) Mention the areas where R & D activities
can easily be decentralised.
CASE -4 (20 Marks)
VK Ltd a multi-product Company, furnishes you
the following data relating to the year 2000.
First Half of the year Second Half of the year
Sales Rs. 45,000 Rs. 50,000
Total Cost Rs. 40,000 Rs. 43,000
Assuming that there is no change in prices and
variable costs and that the fixed expenses are incurred equally
in the two half years periods calculate for the
year 2000.
INTERNATIONAL FINANCE
MANAGEMENT
Following are the data for India’s B.O.P.
|
|
Year 2004-05
|
Rs (in Mn)
|
|
1)
|
Merchandise Exports
|
3,62,661
|
|
2)
|
Merchandise Imports
|
5,33,778
|
|
3)
|
Income on Travel, Transportation MIS
|
2,27,762
|
|
4)
|
Payments on Travel, Transportation MIS
|
1,63,353
|
|
5)
|
Receipts for Maintenance of Embassies
|
1,812
|
|
6)
|
Payments for Maintenance of Embassies
|
1,172
|
|
7)
|
Unrequired Transfer Received
|
96,318
|
|
8)
|
Unrequired Transfer Outwards
|
1,939
|
|
9)
|
Investment Income Received
|
21,098
|
|
10)
|
Investment Income paid to Foreign Residents
|
39,014
|
|
11)
|
Foreign Investment (FDI, FPI) Received
|
2,06,696
|
|
12)
|
Foreign Investment made by Indian Films
|
1,53,377
|
|
13)
|
Other Capital Receipts
|
2,90,100
|
|
14)
|
Other Capital Outflows
|
1,98,016
|
Question :
1) Calculate balance of Visiable Trade?
2) Calculate balance of Invisiable Trade?
3) Calculate balance of Capital Account?
4) Calculate change in Reserves?
The Indian Foreign Exchange market has grown substantially during the liberalization
period of the
Indian economy. The growth in the
retail segment of the market has increased the foreign exchange business turnover of `Authorised Dealers’ while the increase in tourism has boosted the
business volumes of `Money Changers’.
Question :
1) Define Foreign Exchange Market? What are its characteristic features?
2) What were the provisions of LERMS?
3) What are the function of FEDAI?
4) Which is the currency used as vehicle currency in India?
5) Who are `Money Changers’?
CASE STUDY : 3
|
|
US $ Millions
|
1998-1999
|
1999-2000
|
||
|
|
Exports
|
34,298
|
|
38,285
|
|
|
|
Imports
|
47,544
|
|
55,283
|
|
|
|
Trade Balance
|
|
-13,246
|
|
-17,098
|
|
|
Invisibles
|
9,208
|
|
12,935
|
|
|
|
Current A/c Balances
|
|
-4,038
|
|
-4,163
|
|
|
External Assistance
|
820
|
|
901
|
|
|
|
NRI Deposits
|
1,742
|
|
2,140
|
|
|
|
Foreign Investments
|
2,412
|
|
5,191
|
|
|
|
Borrowings & Others
|
3,591
|
|
2,010
|
|
|
|
Total Capital A/c
|
|
8,565
|
|
10,242
|
|
|
Overall Balance
|
|
4,222
|
|
6,402
|
Given the above data. Question
1) Compile the
basic balance?
2) Examine the trade balance vis-à-vis the current account balance and explain its effect on the
economy?
3) Explain the
behavior of the
Capital Account entries and how can they affect the economy?
4) Is the increasing positive `Overall balance’ good for the
economy? Why?
CASE STUDY : 4
Following the experience of successive financial crises in countries such as Maxico,
Russia, Brazil, Turkey & Argentina. Besides South-East Asian countries over the past decade. It is now widely held within policy circles in developing countries that full
capital account convertibility, which allows any entity to
transfer their funds at will in and out of a country, causes more harm than good.
Question :
1) What
is
capital account convertibility?
2) What are the risks in capital account convertibility in India context?
3) What
is
the present status of capital account convertibility in India?
4) Bring out the
arguments in support of convertibility?
INTERNATIONAL FINANCIAL MANAGEMENT
Q.1) What is exchange rate determination and forecasting?
Q.2) Explain financial management in a global context.
Q.3) Explain in detail:
a) Accounting implications of international activities b) Tax implications of international activities
Q.4) What is forwards, swaps and interest Parity?
Q.5) Explain short-term financial management in a multinational corporation.
Q.6) Explain long-term borrowing in the global capital markets.
Q.7) What are
different currency options?
Q.8) Explain currency and interest rate futures.
Q.9) Write a detailed note on the foreign exchange market in India
Q.10) What
is
balance of payments?
INTERNATIONAL MARKETING MANAGEMENT
Case-1 : The use of the marketing
mix in product launch
1. Describe what is meant by
a business being ‘consumer led’.
2. What are the key parts of
the marketing mix? Explain how each works with the others.
3. Explain why the balance
of the marketing mix is as important as any single element.
4. Analyse the marketing mix
for NIVEA VISAGE Young. What are its strongest points? Explain why you think
this is so.
Case-2 : SWOT analysis in
action at Škoda
1. What was the key weakness
that Škoda was able to identify?
2. What strength did Škoda
use to turn its brand weakness into an opportunity?
3. How has Škoda
strategically addressed external threats?
4. What in your view are the
important benefits of using a SWOT analysis
Case-3 : Marketing strategy
for growth
1. What is the difference between
primary and secondary research? Identify one example of primary and secondary
research carried out by Wilkinson.
2. Explain why Wilkinson
needed a marketing strategy to help them to grow.
3. Evaluate the benefits of
the marketing campaign to Wilkinson.
4. Analyse how effective the
marketing campaign was in helping Wilkinson respond to competitive pressures.
Case-4 : Extending the
product life cycle
1. Using current products
familiar to you, draw and label a product life cycle diagram, showing which stage
each product is at.
2. Suggest appropriate aims
and objectives for a small, medium and large business.
3. Consider the decision
taken by Kellogg to opt for product development. Suggest a way in which it could
have diversified instead. Justify your answer.
INTERNATIONAL
MARKETING
1.
How does a company decide whether it should enter international markets or not?
Is it always beneficial to enter foreign markets? Can companies shun international
markets and still survive?
2.
What are the most critical factors that determine success in global markets? Explain
those taking suitable examples.
3.
Take a stand on the following:
A
company should serve different country markets with standard offerings
OR
A
company should serve different country markets with customized offerings
Justify your stand.
Also
advice how the company could take a decision on the above stated issue.
4.
Discuss on the distribution structure that is used in a foreign market and indicate
how does a company decide such a distribution structure?
5. “To gain competitive advantage, a global
company has to leverage its competencies from all the locations where it has
operations”. Critically analyze this statement
6.
Elaborate on the Marketing Mix decision with regard to an international Market.
Substantiate your views by appropriate examples.
7.
Briefly explain the term Global Brand? How does a brand attain the status of
Global brand? Explain with suitable examples.
INTERNATIONAL
MANAGEMENT
Zhuhai of Shanghai
Question :
1) Discuss the typicalities of
Chinese Industrial system vis-à-vis the Western/global Industrial system.
2) Where does the Chinese
system fault?
3) Is over production and
mis-match in marketing leads to poor prices of Chinese products in the
International market?
4) If you are offered, views as
a top consultant, what would you like to suggest the Chinese Government
And industry. Give your
reasons.
Case-2 (20 Marks)
Toyota Comes to Georgetown
Questions
1. What is the difference
between American production policy and Japanese production policy?
2. Where the Japanese Excel?
3. In quality control of Toyota
what do you observe?
4. Can Japanese, be really
leader in auto production and marketing, all over the world? Justify your
moves.
Group B
Case -3 (10 Marks)
How to Win at Westinghouse
QUESTIONS
1. Describe the ways in which
international business has an impact on your life.
2. Pick an Indian corporation
with which you are familiar and analyse the reasons why it might be motivated
to
expand its internationalism.
3. What sorts of adjustments
might McDonald’s have to make in its operations in India?
4. What do you believe India
must do to improve its international competitiveness?
5. How do
you perceive your managerial career will have an impact by the phenomenon of
international
business?
Case-4 (10 Marks)
Doing Business with the
East—Motorola Style
QUESTIONS:
1. Describe some recent changes
in your life or in your community that reflects
the world’s shift from the West
to the East.
2. What factors would you
suggest are behind the shift from the West to the East?
3. Did Japanese management
style evolve from the Japanese culture, or did Japanese culture evolve from
Japanese management style?
4. Describe the
business-government ties that result in Japanese trade barriers.
5. Which of
the Four Tigers of Asia do you believe has the greatest potential for long-term
economic growth? Why?
6. What must China do to
realise the magnitude of economic success earned by the Japanese?
7. Outside of Singapore, which
of the other ASEAN nations holds potential for economic success? Why?
Case -5 (10 Marks)
Winning with Bureaucracy at
McDonald’s
QUESTIONS (any 5)
1. Discuss the advantages and
disadvantages of the various forms of departmentalization?
2. What are the strengths and
weaknesses of a bureaucratic organisation?
3. How does downsizing make
firms more competitive in the global arena?
4. Compare and contrast
bureaucratic control with clan control. Which is better?
5. Discuss the strengths and
weaknesses of budgeting?
6. How can a manager make control
systems more effective?
CASE 6:
Political Risk Assessment and
Euro Disney
QUESTIONS
1. Describe the major conflicts
that arise between the host country and the MNC.
2. Discuss the major conflicts
that arise between the home country and the MNC.
3. What role does ideology play
in the manifestation of political risk?
4. Evaluate both the good and
bad features of international law as it impacts international business.
5. Speculate the main reasons
behind the various forms of host country intervention?
6. Give recent examples of
international situations in which MNCs have been at severe risk due to host
Country Instability?
7. Review the various forms of
protection from political risk that are available to MNCs?
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