ARAVIND
09901366442 – 09902787224
1)
Who was the Target Market for Virgin Mobile?
2)
What do you understand by Value Creation in context to this case study?
3)
Does the customer acquisition and retention strategy really help Virgin
Mobiles?
4.)
Study and elaborate the business model of Virgin mobile?
1.
What P’s are involved in marketing mix of services?
2.
Explain the People mix with reference to SOTC?
3.
State the key to success for SOTC?
4.
Give an short marketing mix of services of Banking?
1.
According to u what driven the success of ICICI in presence of so many
nationalized banks?
2.
What do you understand by customer satisfaction? How did ICICI gain it?
3.
How the ICICI did changed the Indian Banking approaches?
4.
What you understand by Post Decision Process?
1.
What is main objective of the “why grow up “campaign?
2.
According to you what impact did the “why grow up campaign on consumer’s mind?
3.
What role do the packaging plays create an image of brand like frooti?
4.
How successful the “why grow up” campaign?
A)
Discuss Various Marketing Research Instruments .Give suitable examples (one
example
/instrument)?
(10 Marks)
B)
Describe following in context of new product development (NPD)? (10 Marks)
1.
The new product development decision process
2.
Risk factors hindering new product development
C)
Illustrate the marketing mix for any two of the following? (15 Marks)
1.
Cafe Coffee Day
2.
Dr. Batra’s clinic
3.
Lux Soap
4.
HP( Hewlett Packard)
D)
Illustrate with examples, the differences between Product marketing &
Services
marketing? (10 Marks)
E)
Illustrate with examples, the methods/ways of evaluating advertising
effectiveness? (10 Marks)
F)
Discuss the factors which contribute in deciding the “price” of the product?
Discuss
various
pricing methods? (10 Marks)
G)
“Laco Industries “has planned to introduce new baby shampoo in the kids market.
The company
conducted
a research in selected tier II cities in India to know the demand &
successfully
launched
its product. In this context, discuss the characteristics of the good research?
(15 Marks)
MARKETING MANAGEMENT
1.
Describe what is meant by a business being ‘consumer led’.
2.
What are the key parts of the marketing mix? Explain how each works with the
others.
3.
Explain why the balance of the marketing mix is as important as any single
element.
4.
Analyse the marketing mix for NIVEA VISAGE Young. What are its strongest points?
Explain why
you
think this is so.
1.
What was the key weakness that Škoda was able to identify?
2.
What strength did Škoda use to turn its brand weakness into an opportunity?
3.
How has Škoda strategically addressed external threats?
4.
What in your view are the important benefits of using a SWOT analysis
1.
What is the difference between primary and secondary research? Identify one
example of primary and
secondary
research carried out by Wilkinson.
2.
Explain why Wilkinson needed a marketing strategy to help them to grow.
3.
Evaluate the benefits of the marketing campaign to Wilkinson.
4.
Analyse how effective the marketing campaign was in helping Wilkinson respond
to competitive
pressures.
1.
Using current products familiar to you, draw and label a product life cycle
diagram, showing which
stage
each product is at.
2.
Suggest appropriate aims and objectives for a small, medium and large business.
4.
Consider the decision taken by Kellogg to opt for product development. Suggest
a way in which it
could
have diversified instead. Justify your answer.
MARKETING MANAGEMENT
Q.1)
Define
term “Marketing Management” discuss the elements of Market Environment? (10
Marks)
Q.2)
Define
the term Product Management? Explain how New Product Decisions are made? (10
Q.3)
What is
Customer relationship Management Explain its feature and nature? (10Marks)
Q.
4) Explain
the nature and feature of Marketing research and Information Systems? (10
Marks)
Q.5)
What is
Market Measurement and Forecasting? (10 Marks)
Q6)
What is
Segmenting and Targeting the Market? (10 Marks)
Q7)
What is
Advertising Management? Explain the concept of Sales Promotion and Personal
Selling?
Q8)
Write a
short note (any two) (10Marks)
a)
Brand
Equity
b)
Global
Marketing
c)
Direct
Marketing
d)
Pricing
decisions
ARAVIND
09901366442 – 09902787224
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