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BUSINESS
ENVIRONMENTAL
1. Discuss how the environment
acts does as a stimulant to business. Analyse why business often does little
for the preservation of physical environment despite the fact that it is
significant for business activity.
2. Explain the relevance of
ecological issues to business environment
3. What do you understand by
Business Social Responsibility ( B S R ). How this can be used to improve the
Business Environment.
4. Explain how the business in
an organization can be regulated with regard to the Organization’s Basic
Objectives.
5. Describe in detail the
different role played by the Government towards
6. In the Business Environment
context, explain how the Political and legal Environment of business plays a
vital role. Justify by bringing in suitable examples
7. Evaluate the advantages and
disadvantages of FDI. What is your opinion on the role of FDI in the Retail
Sector? Justify your views with India's experience in this sector. (20)
EVENT
MANAGEMENT
CASE STUDY : 1
help. The organizers did not
have a
clue. They just wanted to make
a fast buck.
Question :
1) What are some of the things
that could go wrong, or have wrong at similar events?
2) List three ways in which the
organizers were negligent?
3) List three ways in which the
event could have been improved?
4) This event was described to
the authorities as a cultural festival. Do you think it
belongs in that category?
CASE STUDY : 2
Question :
1) What are the some of the
Safety risk associated with this event?
2) Who is responsible for the
safety of the venue and the audience?
3) With whom should you discuss
the risks associated with your event concept?
4) How could the risks be
reduced?
CASE STUDY : 3
Question :
1) Can the sponsor’s
involvement lead to some benefit for the organization in terms of
increased profile or increased
sales?
2) What other benefits are
there?
3) Will it be time-consuming
for their staff?
4) Define the term sponsorship
in brief.
CASE STUDY : 4
Question :
1) Who will be responsible for
security (probably more than one body)?
2) What are some of the
potential security problems?
3) What are the occupational
health and safety issue?
4) What steps can be taken to
prevent a security incident?
5) What plans should be in
place should an incident occur?
EVENT
MANAGEMENT
- Study
a mega Event that you have enjoyed and chart out the pre, during and
post-event activities. Also study in detail the Planning, Organizing,
Staffing, Leading and Controlling functions involved in the effort.
- Select
a Family event and study the costing aspects involved in organizing it.
Break up the costs into relevant categories, analyze the cash flow, note
down in detail the negotiations with suppliers and finally carry out a
variance analysis of the actual cost vis-à-vis the budget.
- Redesign
the above event into a commercial idea and look at it from an event
organiser’s perspective. Carry out the pricing based on the clientele that
you intend to attract, the target audience and how you intend to attract
them, whether the event would be a fully ticketed or invited show, what
would the audience size be, and finally, how much margin would you like to
retain.
- Look
up today’s newspaper and identify any five events that interest you. Carry
out a research for finding out the following information:
a) Who are
the event organizers?
b) For
whom are the events being organized i.e. who are the event organizer’s clients?
c) Who are
the target audience for each event?
d) What is
the event infrastructure involved?
e) Where
are the events being held i.e. identify the venues. Also analyse why these
specific venues were chosen?
f) What is
the networking mix on the media front?
g) Analyze
and list down as many reasons that you can identify as to why the clients are
using events?
- A
tyre manufacturer approaches an event management company as a client and
is looking to sponsor a sports event with the objective of market
development with a positive brand identity and association with popular
sportsmen and women so as to project a youthful image among both male and
female target audience. Create a Popularity Share Matrix for the different
types of sports such as Soccer, Cricket, Basketball, Table Tennis etc.
that might interest the client and recommend
a) A particular sport that the client should
consider sponsoring.
b) A
particular event in the chosen sport.
c) The risk level appropriate for the clients.
d) Chart
out the event’s objectives and strategies.
- Identify
a favourite event that you have attended or know about, break it down into
5 C’s of events. Identify 5 major clients you would like to resell the
above event to and then redesign this event tailored to the needs of these
prospective clients.
- Select
an event, taking into consideration the Frito-Lay Test Marketing Example
and establish the key elements of such an event, both at micro level and at
the integrated level.
- Identify
an event that you like, that is being broadcast live on TV while being
performed in front of a live audience. Identify the sponsors and do some
research on them to find out about their products or services, financial
health, life cycle stage etc. Follow the event carefully for pre and post
event promotion activity. Attend the event and observe the positioning of
the sponsors boards. Interact with the event managers to find out the cost
of advertising during the event and what other costs that the sponsors
have borne to make a success of their association.
- Select
an event organizer and carry out the entire analysis for that company in
the form of a case study. Chart out the various matrices given above and
recommend steps that would help the company under observation to grow
exponentially.
- Select
any local event that is yet to happen. Try to understand the clientele
that might be attracted to sponsor such an event. Understand the
networking elements and finally, call or visit any one of the sponsors to
find out exactly what was expected out of the event and what defined a
successful event for the sponsor, how was the evaluation carried out and
what was the result?
Finance
Management
Q-1) What are the techniques of
Capital Budgeting? Explain in brief.
Q-2) What are the approaches
(models of Dividend Policy.
Q-3) Write a note on Stock
Markets in India.
Q-4) Explain Inventory
Management, which is a part of Working Capital Management.
Q-5) What are the techniques of
analyzing financial statements.
Q-6) Explain the concept of
budget. Describe any 5 types of budgets.
Q-7) What do you mean by
leverages. Explain all three types of leverages.
Q-8) Explain the concept of
break even analysis.
CASE STUDY ANSWERS
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