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CLINICAL PHARMACOLOGY
CASE STUDY: 1
Rancip co. wants
to discover and develop a new drug costs $ 800-1000 million and takes
longer than 12
years. Clinical development the most important step prior to a drug entering
the market takes
7 years. Each day’s delay in completing the drug development and
launching the
product in the market means a revenue loss of $ 1 million. So they appoint
Mr. Kate as a
project mager and the company expects the company expects the project
management
techniques to reduce this increasing cost and time pressure.
Questions:-
Q.1) What are the
important responsibilities of Mr. Kate?
Q.2) What are the
different stages Mr. Kate will use in the Process to set up the project and
run it?
Q.3) On what
elements will Mr. Kate focus?
Q.4) What are
your Suggestions?
CASE STUDY: 2
IPTA lab
discovered one drug on white cells and the company wants a clinical trial which
is properly
planned and executed for assessing the effectiveness of intervention, company
appoints Mr.
Simpson as a planner for above because company knows careful planning is
required before
the collection of data begins for conducting successful clinical research.
Now Mr. Simpson
appoints two investigators who knows the planning process and to
recognize the
difficulty encountered in studies with human subjects and planning any
clinical trial
and attempt to estimate the magnitude of participant’s failure to protocol
compliance.
Questions:-
Q.1) What is a
clinical trial?
Q.2) What is the
process of designing and carrying out clinical research?
Q.3) Explain the
Planning Steps of Mr. Simpson.
Q.4) What are the
important considerations to conduct of any type of clinical trial?
CASE STUDY: 3
Dr. Reddy is a
leading pharma company; they discover lot of new products or drugs in
last 20 years.
Over the years it has become more and more necessary to have
multidisciplinary
specialist approach in planning & Conducting clinical trials. The team
conducting the
clinical trial usually consist of the principal investigators, the company
investigators and
the clinical research associates (CRAS). The clinical Research Coordinators
(CRC’S) because
Dr. Reddy knows the CRC and CRA are like the two pillars of
any critical
trial and they are the key members who ensure that the data is obtained faster
and is clean.
Questions:-
Q.1) Define CRC
Q.2) Define CRA
Q.3) Who can be
appointed as a CRC/CRA?
Q.4) Elaborate
the responsibilities of the CRC and CRA?
CASE STUDY: 4
Fraud and
misconduct in clinical research has received intense attention in medical
field,
literature and
media in the recent years.
Dr. Rajesh was
working with Damur India Limited as a chief nutritionist. He started
working on the
project of effectiveness of multivitamin in improving cognitive dysfunction
in elderly
patients. In 2006, he allegedly produced fraudulent data on the effectiveness
of
multivitamin in
improving cognitive dysfunction in elderly patients.
Questions:-
Q.1) What is the
definition of fraud and misconduct in clinical research?
Q.2) According to
you what are the steps and procedures adopted by Mr. Kunte to
investigate
fraud?
Q.3) What are the
penalties you can suggest to Dr. Kunte for proven fraud and
misconduct?
Q.4) Explain the
responsibilities of Dr. Kunte as an investigator in the Whole process.
Clinical Research
1. While understanding headache what are the sensitive to mechanical
stimulations? Explain Migraine & Tension headaches. State the Limitations
of symptoms?
2. What are the reasons of the use of animals for clinical research? How the
Guinea Pigs, Mice & albino rats, the hamster, rabbits & dogs are useful
in clinical research?
3. What are the purpose of Laboratory tests carried out or employ by a
clinicians?
4. What are the diagnostic errors? State the role or ancillary examinations?
5. How are new therapies introduced? What are the objectives of therapy?
6. Write as short note on : ( Any 2 ) Mammography Electronic Foetal Monitoring Tonsillectomy
7. In obtaining a medical history from a patient the clinician should posses
some qualities. Explain them in details.
8. Human Nutrition needs or essential minerals name them & explain the
importance of each?
COST & MANAGEMENT
ACCOUNTING
CASE STUDY : 1
J P Ltd
manufacturers of a special product, follows the policy of EOQ for one of its
components. The
components’s
details are as follows.
Q1) You are
required to compute the EOQ?
Q2) Advise
whether the quantity discount offer can be accepted (assume that the inventory
carrying cost
does not vary
according to discount policy).
Q3) Would your
advise differ if the company is offered 5 per cent discount on a single order?
Q4) Explain the
term EOQ?
CASE STUDY : 2
In an engineering
concern, the employees are paid incentive bonus in addition to their normal
wages at
hourly rates.
Incentive bonus is calculated in proportion of time taken to time allowed, of
the time saved.
Q1) You are
required to work out for each employee the amount of bonus earned?
Q2) Explain the
term incentive?
Q3) You are
required to work out for each employee the total amount of wages received?
Q4) You are
required to work out for each employee the total wages cost per 100 units of
output?
CASE STUDY : 3
Following
particulars have been extracted from the books of Supreme Engineers Ltd.
Q1) You are
required to compute the quantum of wages under Halsey Scheme and Rowon Scheme?
Q2) Which of
these schemes would you like to introduce in this company if the time taken to
complete the job is likely to reduce to 6 hours after three months.
Q3) An alternative
method of payment by results by a straight piece work rate for completion of
the job in 7 hours is feasible. Would you like to switch over to this method of
payment given further that hourly rate
would be reckoned
at Rs 1.50 for fixation of the price rate?
Q4) Give reasons
for your advice?
CASE STUDY : 4
The soft flow Ink
Ltd’s income statement for the preceding year is presented below. Expect as
noted the cost
/ revenue
relationship for the coming year is expected to follow the same pattern as in
the preceding year.
Income statement
for the year ending March 31 is as follows.
Q1) What is the
break-even point in account and units?
Q2) Suppose that
a plant expansion will add Rs 50,000 to fixed costs and increase capacity by 60
per cent.
How many bottles
would have to be sold after the addition to break even?
Q3) At what level
of sales will the company be able to maintain its present pre-tax profit
provision even
after expansion?
Q4) Suppose the
plant operates at full capacity after the expansion, what profit will be
earned?
CONSUMER BEHAVIOR
Sports marketing strategy: A consumer
behavior case analysis in China. Marketing research that
targets consumers' influences and
financial implications is a worthwhile sports marketing effort. To
implement effective marketing strategies
in a specific country, it is pertinent to understand consumer
behavior in that country. In this paper,
11 major findings related to the unique behavior, attitudes, and
buying patterns of Chinese sports
consumers are highlighted. From the results of questionnaires
administered to 2,155 mainland Chinese
consumers in 10 selected cities, different economic, social,
and personal factors in the China's
environment are determined. The marketing implications of the
Chinese culture and lifestyle are also
discussed.
Questions
Discuss the various factor which
influences consumer behavior in china?
What should be the target market and
what can be the marketing strategy?
CASE - 2 (20 Marks)
Consumer behavior: yesterday, today, and tomorrow
Questions
Discuss as to how the consumer behavior
has evolved post 1950?
CASE - 3 (20 Marks)
Consumer behaviour: Men still major decision-makers
Q1) With reference to case above ,define the terms below,and
justify how they influence
consumer behaviour?
Cultural and Cross-Cultural Influences
Subculture and Social Class
Reference Groups and Family
CASE-4 (20 Marks)
Questions
Matrimonial classified has moved from
newspaper to online service, how has the consumer behavior
changed, what are the factors which had
influenced it?
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