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BUSINESS COMMUNICATION
CASE-1 (20 Marks)
Nestle has launched quality street ,lion and after 8 choclates
imported from Europe. Qualtty Street is an
assortment of chocolates priced at Rs. 7 5 for 218 gm. After Eight
is a popular adult chocolate priced at Rs.25
for 20 gm and Lion is a caramel wafer bar priced at Rs. 20 for a
45 gm bar. (Kit Kat )is priced at Rs. 6 for a 17
gm bar and has a chocolaty taste while Lion has a crunchy taste).
The brands have different tastes and will
appeal to different target segments (though the target segment is
one which may have already been exposed to
these brands during visits abroad). These brands have been
introduced in metros in upmarket stores which sell
brands bears the label "lmported by Nestle India Ltd."
indicating that they may be better than smuggled ones
(which may be stale).
Question :
1 Suggest suitable media /media vehicles for promoting these
brands. Give reasons in support of your answer
2 What business communication media you will utilize if you have
to launch a soap in rural India?
CASE -2 (20 Marks)
The herbal shampoo market is valued at around Rs. 100 crores.
Ny/e, Ayur, Dqbur and Biotique are some of the
established brands in the market.
Helene Curtis (JK Group) has introduced a premium herbal shampoo (with
variants Shikskai, henna and qmla
and brqhmi and josur) priced between Rs. 80 and Rs. 90 (500 ml)
for different types of hair. The proposition is
the benefits offered by lhe variant based on the combination of
herbs, benefits offered by the variants range
from extra protection and nourishment to colour, body and bounce.
The shampoos have been launched under
the brand name Premium Herbsl Shsmpoos and they target urban
housewives with a monthly household
income of Rs.25,000. The brand is distributed through 7 0,000
retail outlets and 120 Raymond shops. The
company has planned only point of purchase (POP) posters initially
and may consider the electronic media
later. The shampoo has an annual advertising expenditure of Rs. 10
crores.
Question :
1 Comment on the marketing mix of JK's Premium Herbsl Shampoos ?
2 How can you make their communication more effective ?.
CASE 3 (40 Marks)
(i) Iran Rafsanjan Co.,
Rafsanjan City, Iran has taken a marine insurance policy No. VB/84/3629/29
dated
20th December, 2005 from Albroz Insurance Co., Kerman City, Iran
for the import of 500 tractor gears
from Apex Products (India) Ltd., Delhi. The exporter shipped the
cargo on board vessel — SEEMA on
26th December, 2005 for Bandar Abbas Port of Iran.
As per the letter of credit condition, the exporter was required
to fax the shipment details to Albroz
Insurance Company within 24 hours of the shipment. However, the
exporter could not fax such details due
to change in telephone (fax) number of the insurance company.
Draft an express telegram to intimate shipment details.
ii) Yours is a multinational company having joint venture with a
Chinese company. Plant is to be located at
Surat. The company immediately needs an Executive - Foreign
Affairs (male/female) with ability of
“writing and speaking Chinese language.
Draft a recruitment advertisement for publication under classified
column of a national daily. Salary-is no
bar for the right candidate. E-mail address -info@krishnafashions.com
iii) The local head office of State Bank of India is located at
11, Parliament Street, New Delhi-110001. The
bank wants to construct 76 flats at Noida for its employees and
invite applications for pre-qualification of
contractors. Full details are available on its website -
www.sbi.co.in or www.statebankofindia.com/
procurement_news.
Draft a notice for pre-qualification of contractors.
iv) The Joint Admission Board (JAB) of Indian Institutes of
Technology in its meeting held on 17th
September, 2005 at Kolkata has taken some decisions with regard to
Joint Entrance Examination (JEE)
2006, i.e., to appear in JEE, one must secure at least 60% marks
(55% for SC/ST and PD) in 10+2
examination; a candidate can have only two attempts with effect
from JEE-2006; and a candidate who
joins any of the IITs through JEE-2006 will not be permitted to
appear in JEE in future.* It was also
decided that candidates, who have passed their qualifying
examination in 2005 or earlier, will be allowed
to appear in JEE-2006 as the last chance, witji no consideration
of marks or attempts at JEE subject to age
requirements. On behalf of the JAB, draft a suitable press release
to be issued by organising chairman
highlighting these
decisions.
BUSINESS ENVIRONMENT
CASE
1
Q1)
Imagine that you are in-charge of a major chemical plant, manufacturing points.
At present, the
general
awareness about the mandatory requirements for chemical industry is very low.
Even if the
compliance
record is maintained, it is not disclosed to all employees. (25 marks)
i)
What are the activities that are critical to the company’s environmental
management
certification?
ii)
List the activities which have potential environmental impacts in a pint
industry.
iii)
List the legal requirements.
iv)
Is there a trade related issue involved in this case
v)
Explain, how your company can prepare itself towards certification.
CASE
2 :
Q2)
XYZ company is an equal opportunity employer. XYZ Co has always upheld the
spirits
of freedom, human welfare, fair practices and fair treatment to all employees.
It has the image
of
a socially responsible company in India. XYZ Co., has never involved itself in
any study deals,
even
if it could bring good profits. (15 Marks)
Please
answer the following questions :
i)
Should XYZ Co take up the assignment?
ii)
How can XYZ Co maintain business viability and growth without compromising on
basic rights
and
values enshrined? In the mission statement of the company?
iii)
What alterations may be sought in the agreement and why?
CASE
3
Q3)
On the night of December 23, 1983 a dangerous chemical reation occurred in the
Union
Carbide
factory in Bhopal, when a large amount of water got into the MIC i.e. Methyl
Isocyanate
storage
tank. When the leak was detected by workers at 11.30 pm, their eyes began to
tear and burn.
The
rest is history. About 40 tons of MIC poured out of the tank for nearly 2 hours
and escaped into
air,
spreading within 8 km down wind, About 4000 people were killed in sleep or as
they fled in
terror,
hundreds of thousands were injured or effected the victims who were almost
entirely the
poorest
members of the population. The poisonous gas, caused death and left the
survivors with
Questions
:
i)
From Bhopal Tragedy, what an industrial manager learns? What safety procedures
are to be
followed.
Study the case deeply and state what were the defects of MIL unit. In view of
this case,
prepare
a disaster management plan, which could cover be useful to a chemical company.
(10 Marks)
Q
4)
i)
List the methods of waste management in the order of preference. (5 Marks)
ii)
What are the advantages of solid waste incernaton? (5 Marks)
iii)
Define hazardous waste (5 Marks)
iv)
List the legal provisions in the Environment Protection Act pertaining to
hazardous waste
(5
Marks)
Q
5)
i)
Discuss the role of CPCB (Central Pollution Control Board) in the pollution
control activities in
India.
(2 Marks)
ii)
Mention the salient points of the 3 Acts : (2 Marks)
The Air
(prevention and control of pollution) Act 1981
The Water
(prevention and control of pollution) Act 1974
The Environment
(Protection) Act 1986
iii)
Explain the very elements of EIA (Environmental Impact Assessment) – different
types of
Impact
Assessments – the benefits of EIA – The EIA process, key points to remember
while
conducting
an effective EIA. (2 Marks)
iv)
Compare and contrast “polluter pays principle” with “beneficiary pays
principle”. (2 Marks)
v)
What are the tenets of Risk management – explain the steps involved through a
chart. (2Marks)
BUSINESS ETHICS
CASE
-1 (20 Marks)
Joan,
an employee of Great American Market, was warned about her excessive
absenteeism several
times,
both verbally and in writing. The written warning included notice that
"further violations will
result
in disciplinary actions," including suspension or discharge.
Questions:
1.
Was the suspension fair?
2.
Did Joan act responsibly?
3.
Should she be fired?
CASE-2
(20 Marks)
You
own a cement company, and deal with most the local contractors for cement,
sand, etc. You have
a
reputation of high quality products, and for good customer service with your
customers. Your
foreman
has just run the standard quality control tests you have performed regularly on
your products.
When
the test results are ready, you discover that the new batch of product is 9%
less durable than
your
usual material
Questions:
1)
Should you tell your customers?
2)
Should you discount the price?
3)
Should you tell your employees, so they will be knowledgeable with the
customers?
4)
Would you use this cement on foundations for your own house?
Page
2 of 3
CASE-3
(20 Marks)
Fred,
a 17-year employee with Sam's Sauna, was fired for poor job performance and
poor attendance,
after
accruing five disciplinary penalties within a 12-month period under the
company's progressive
disciplinary
policy. A week later, Fred told his former supervisor that he had a substance
abuse
problem.
Questions:
1)
Should Fred be reinstated?
2)
Was the company fair to Fred in helping him receive treatment?
3)
Did the personnel director behave ethically toward Fred?
4)
Did he act ethically for his company?
5)
Would it be fair to other employees to reinstate Fred?
CASE-4
(20 Marks)
In
January of last year, the S.S. Vulgass, an oil tanker of the Big Dirty Oil
Company ran around in the
area
just north of Vancouver, spilling millions of gallons of crude into the waters
and onto the beaches
of
British Columbia and southern Alaska. The damage to the beaches and wildlife
and consequently to
the
tourist industry, the ecology and the quality of life of the local residents is
incalculable, but in any
case
will require many millions of dollars for even the most minimal clean-up.
Questions:
1)
The question is, who is responsible?
2)
Against whom should criminal charges be leveled?
3)
What should be done, if anything, to punish the corporation itself?
4)
What about the CEO?
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