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RESEARCH METHODOLOGY
CASE-1 (16 Marks)
A professor is interested in following whether the
"good" students finish the test earlier or later than
the others in the class. He observes a particular test and
gets the following data given below
If 'good' students are those who get 90 and above, can the
professor conclude that good students finish the test randomly (use a 5% level
of significance) ?Explain
CASE-2 (16 Marks)
The weight (gms) of 31 books picked from a consignment are
as follows:
106, 107, 76, 82, 106, 107, 175, 93, 187, 95, 123, 125, 111,
92, 86, 70, 127, 68, 130, 129, 139,
119,115, 128, 100, 186, 84,99, 113, 204, 111
Test whether this sample may be treated as random? Briefly
explain?
Case-3 (16 Marks)
A local supermarket has experienced a decline in unit sales
and little change in rupee value sales.
Profits have almost vanished. The chief executive in
searching for ways to revitalize the operation, was
advised to increase the number of hours the market is open
for business. He comes to you for advice in structuring a research problem that
will provide relevant information for decision making, Define the research
problem taking care to:
(a) state the relevant question.
(b) enumerate the alternative answers.
(c) clearly define the units of analysis and characteristics
of interest.
CASE-4 (16 Marks)
According to the National Retail Federation and Center for
Retailing Education at the University of
Florida, the four main sources of inventory shrinkage are
employee theft, shoplifting, administrative
error, and vendor fraud. The estimated annual dollar amount
in shrinkage ($millions) associated with
each of these data sources are as follows
Employee theft $ 17918.6
Shop lifting $ 15191.9
Administrative error $ 7617.6
Vendor fraud $ 2553.6
Total $43281.7
Construct a pie chart to depict these data ?
1. Discuss the various bases or criteria for segmenting
consumer markets. Explain Tanishq’s
segmentation and positioning strategy.
2. What are Tanishq’s key brand values or brand strengths?
Explain.
3. What are the strength and weakness of Tanisq
CASE-6 (16 Marks)
A recent survey on washing machines conducted among
housewives showed that most of them
belonged to middle income households, were generally
employed had growing up children and
preferred a compact, easy-to-use, top-loading washing
machine. They wanted a machine that gets
clothes clean and comes with a trouble-free service. If you
were the marketer of Whirlpool's washing
machine, how will you use this information for planning your
marketing strategy?
CASE-7 (16 Marks)
A company wishes to launch a new tooth paste which can
effectively prevent cavities and tooth decay
as well make teeth whiter. But the tooth paste markets is
highly crowed with multiple brands. Design a questionnaire to identify product
attributes important to consumers and consumer purchase behavior. Also decide
the target group on whom the questionnaire can be executed.
RETAIL MANAGEMENT
1. What are the advantages
and disadvantages from the buyer’s and seller’s perspectives of
purchasing merchandise
through Internet auctions like eBay?
2. Will a significant amount
of retail sales be made through Internet auctions like eBay in the future?
Why or why not?
3. What are eBay’s
competitive advantages? Will it be able to withstand the competition from other
auction sites like Yahoo! And
Amazon’s auctions?
1. What prices caused Courtney’s charge?
2. Which price would result in the highest profit?
3. What other factors should Courtney’s consider?
4. What price would you charge, and how many units would you
order?
1) Knowing that the company wants a mixed-media ad campaign
to support this event, prepare an ad
plan for the general merchandise manager that costs no more
than $40,000?
2) Work out the daily scheduling of all advertising?
3) Work out the dollars to be devoted to each medium?
4) Justify your plan?
1. What are the pros and cons of Enterprise’s human resource
management strategy?
2. Would you want to work for Enterprise? Why or why not?
3. How does its human resource strategy complement the
quality of customer service delivered by
its representatives?
1) What are the advantages and disadvantages of the various
alternatives Ruth Diamond is
considering?
2) Do you nave any other suggestions for improving the
store’s sales?
3) What would you recommend? Why?
1) What is the best way for the Home Depot to continue to
grow?
2) Can Home Depot maintains its current market position with
its new policies and increasing
competition?
3) Will more efficient operations and increased
centralization be effective in streamlining Home
Depot’ business?
4) How might the shifts in corporate culture affect
executives, management, and associates?
1) Can this type of advertising campaign improve Wal-Mart’s
image in the eyes of associates,
consumers, investors, and the press?
2) What else could Wal-Mart do to improve its reputation?
3) Go to Wal-Mart Stores home page at http://www.
walmartstores.com and click on College
Recruiting. Explore what this page has to offer. If a
Wal-Mart recruiter came to your campus,
would you consider Wal-Mart as an employer? Why or why not?
1) What, if any, are the differences in A & F’s and AE
retail strategy?
2) What are the brand images of A&f and AE? What words
and phrases are associated with each
retailer’s brand name?
3) List other specialty apparel retailers that target the
same customers as A&F and AE. How do these
brands differentiate themselves in the competitive retail
environment? Construct a product
positioning map to illustrate.
4) Which retailer(s) has (have) the stronger competitive
position? Why?
RETAIL MANAGEMENT
1. What can an
independent retailer learn from this case?
2. What are the
positive implications of this case with respect to the use of leased
departments in department stores?
3. How can a
mid-priced apparel store become a destination retailer?
4. How is Gap
Inc. utilizing the principles of the wheel of retailing through its Gap, Old
Navy, and Banana Republic divisions?
5. How can
high-priced apparel specialty stores successfully compete against full-line
discount stores?
6. What role
should the Internet play for apparel retailers?
7. Can an
apparel retailer prosper in the future if it does not engage in multi-channel
retailing? Explain your answer.
1. What overall
conclusions do you reach after reading this case?
2. How can
apparel retailers compete with Wal-Mart?
3. Does
cross-shopping affect apparel retailing? Is this good or bad? Why?
4. What are the
retail implications of this statement ``American consumers are not trendy –
either at work or play?’’ Do you agree with the statement? Explain your answer.
5. How could
the information cited in the case be used in a retail information system?
6. Devise a
questionnaire to determine what improvements the loyal customers of an apparel
store chain would like to see in the chain.
7. What
additional consumer-related information would you like to review about apparel
shoppers besides that stated in the Case?
RETAIL MANAGEMENT
Q.1) What is the purpose of developing a formal retail
strategy? How would a strategic plan
be Used by a college book store? (10 Marks)
Q.2) Do you believe that customer service in retailing is
improving or declaring, if yes, why
and If no why? (10 Marks)
Q.3) What are the expected and augmented value chain
elements for the following retailers.
a) Fast food restaurants
b) Motel
c) Local pharmacy
Q.4) What do you understand by service retailing. Explain
the unique aspects of service
Retailing with suitable examples. (10 Marks)
Q.5) Explain the wheel of retailing. Is this theory
applicable in today’s context. Why or why not?
Q.6) Compare a single channel and a multi-channel retailing.
State the advantages and
Dis-advantages also. (10 Marks)
Q.7) a) Explain non-store retailing with example (10 Marks)
. b) Explain the 30 days rule for direct marketers.
Q.8) Explain the characteristics of retail training methods?
(5 Marks)
Rural Management
1. The affluent class of rural consumer
2. Cottage Industry
3. Chique sachet shampoo
4. Attitude
Q2. Describe the
various sources of collecting primary and secondary data during
rural market research? (10
marks)
Q3. What are the
various basis of segmentation of rural market? (10
marks)
Q4. Describe the
rural consumer classification according to income? Which all
classes are most likely to possess a two-wheeler? (10 marks)
Q5. What are the
various innovations companies have evolved to overcome the
barriers in rural India. Answer using rural success stories. (10 marks)
Q6. Why are money
lenders so successful in villages despite charging high interest rates?
Q7. What does
NABARD stands for? Explain the various services offered by NABARD?
SAFETY MANAGEMENT
1) Do you agree with foreman?
2) What things would you want to investigate relative to
possible clauses?
3) Discuss some of the possibilities in this case?
4) Is Safety more a psychological problem or more an
engineering problem, why?
1) From a Safety point of view what investigations would you
wish to have made?
2) Suggest how these investigations might be handled? i.e.
what people, departments or
organizations might carry out investigations of what
hazards?
3) How serious are the dangers is unsuspected hazards of new
products? Cite an
example or two briefly?
4) Suggest steps a company may take to increase the
probability that its products will
not prove injurious on occasion?
1) What are the two considerations in reducing the fire
hazard?
2) What provisions should be made for rescue units?
3) Which portable fire-extinguishing equipment you would
recommend?
4) Suggest a training program for fire prevention?
1) Define the term Insurance cost?
2) Define the term Average Uninsured costs?
3) Why is it desirable to make some use of averages or
ratios in calculating the cost to a
company resulting from its work injuries?
4) What is the logical basis for including the cost of no
injury accidents as well as
injury cases when appraising the measurable dollar gain from
safety work?
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